Tuesday, March 24, 2009

Financial Crisis to AIG



AIG received an $85 billion emergency loan in September 2008 from the Federal Reserve.which AIG is expected to repay by gradually selling off its assets.In exchange, the Federal government acquired a 79.9% equity stake in AIG.AIG may eventually cost U.S. taxpayers nearly $250 billion, due to its critical position insuring the toxic assets of many large international financial institutions through credit default swaps.

Bankruptcy of Lehman Brothers 08



Lehman Brothers Holdings Inc. was a global
financial-services firm that, until declaring bankruptcy in 2008, did business in investment banking, equity and fixed-income sales, research and trading, investment management, private equity, and private banking. It was a primary dealer in the U.S. Treasury securities market.

In 2008, Lehman faced an unprecedented loss to the continuing subprime mortgage crisis, On September 15, 2008, the firm filed for
Chapter 11 bankruptcy protection. The filing marked the largest bankruptcy in U.S. history.

Lehman shares tumbled over 90% on September 15, 2008. The Dow Jones closed down just over 500 points on September 15, 2008, which was at the time the largest drop in a single day since
the days following the attacks on September 11, 2001.

In Hong Kong more than 43,700 individuals in the city have invested in HK$15.7 billion of "guaranteed mini-bonds" (迷你債券) from Lehman.Many claim that banks and brokers mis-sold them as low-risk. Conversely, bankers note that minibonds are indeed low-risk instruments since they were backed by Lehman Brothers, which until just months before its collapse was a venerable member of Wall Street with high credit and investment ratings. The default of Lehman Brothers was a low probability event, which was totally unexpected.

The Hong Kong government proposed a plan to buy back the investments at their current estimated value, which will allow investors to partially recover some of their loss by the end of the year.HK Chief executive Donald Tsang insisted the local banks respond swiftly to the government buy-back proposal as the Monetary Authority received more than 16,000 complaints. On October 17 He Guangbe, chairman of the Hong Kong Association of Banks, agreed to buy back the bonds, which will be priced using an agreed upon methodology based on its estimated current value.


Ref:
http://en.wikipedia.org/wiki/Lehman_Brothers
http://en.wikipedia.org/wiki/Bankruptcy_of_Lehman_Brothers

Global Financial Crisis - Subprime mortgage crisis 07-08

The subprime mortgage crisis is an ongoing financial crisis triggered by a dramatic rise in mortgage delinquencies and foreclosures in the United States, with major adverse consequences for banks and financial markets around the globe.

The crisis, which has its roots in the closing years of the 20th century, became apparent in 2007 and has exposed pervasive weaknesses in financial industry regulation and the global financial system.

Approximately 80% of U.S. mortgages issued in recent years to subprime borrowers were adjustable-rate mortgages. When U.S. house prices began to decline in 2006-07, refinancing became more difficult and as adjustable-rate mortgages began to reset at higher rates, mortgage delinquencies soared. Securities backed with subprime mortgages, widely held by financial firms, lost most of their value. The result has been a large decline in the capital of many banks and USA government sponsored enterprises, tightening credit around the world.

The subprime crisis impact timeline lists dates relevant to the creation of a United States housing bubble and the 2005 housing bubble burst and the subprime mortgage crisis which developed during 2007 and 2008. This crisis throughout the global financial system, Financial crisis of 2007–2009.

The subprime crisis has had a number of adverse effects on the overall American economic situation.
U.S. GDP contracted at a 6.2% annual rate during Q4 2008.

In the 12 month period ending in February 2009, the number of unemployed persons in the U.S. increased by approximately five million.There have been significant job losses in the financial sector, with over 65,400 jobs lost in the USA as of September 2008.The U.S. unemployment rate climbed to 8.1% in February 2009, the highest level in 26 years.

Declining house prices have reduced household wealth and the collateral for home equity loans, which is placing downward pressure on consumption.

The tightening of credit has caused a major decline in the sale of motor vehicles.
Between October 2007 and October 2008, Ford sales were down 33.8%, General Motors sales were down 15.6%, and Toyota sales had declined 32.3%.There is an ongoing global automobile industry crisis, and calls for some form of government intervention


Ref:http://en.wikipedia.org/wiki/Subprime_crisis_impact_timeline
http://en.wikipedia.org/wiki/Subprime_mortgage_crisis

Sunday, March 22, 2009

CD Haute Couture S/S 1980s by Marc Bohan

My Team:ITC3401 (08307155D)

CD Haute Couture S/S in early 1980s
http://08307155d.blogspot.com/2009/03/christian-dior-haute-couture-by-marc_18.html7155d.blogspot.com/2009/03/christian-dior-haute-couture-by-marc_18.html

CD Haute Couture S/S 1980s
http://08307155d.blogspot.com/2009/03/christian-dior-haute-couture-by-marc.html
-Evening Gown Featuring a Shell Pink Taffeta Skirt and Hand Embroidered Sheer Silk Bodice with Elaborate Motif of Flowers and Foliage

analogic color scheme is used


-Romantic Creme Chiffon Gown with Gypsy-Style Bodice Embroidered with Roses and Butterflies






- Dramatic White Evening Gown, Finely Hand-Beaded with Olive Green Floral Motifs



analogic color scheme is used
as yellow and green are adjustent colors

gardens in the romantic Gypsy-style dress

CD Haute Couture S/S 1987
http://08307155d.blogspot.com/2009/03/christian-dior.html
CD Haute Couture
http://08307155d.blogspot.com/2009/03/christian-dior-haute-couture-br.html




Wednesday, March 18, 2009

Fashion Icons Michelle Obama!

Please Click the follow Website the watch the video of Michelle Obama's Dresses^^*
(sorry for causing any inconvenience due to the failure uploading of Real player format file)

http://fashionfiles.groups.vox.com/library/video/6a0109814de6e8000d011017bcc3ae860e.html

Michelle Obama rocks!


You can even take a lot on the website - http://www.mrs-o.org/

Barack Obama's face on fashion!

As we all know Obama is the first African American to hold the white house.

But do you know how big the influences are by his image and dream - CHANGE?

the answer is in FASHION!


The short yellow and black shift, displaying a picture of Barack's upper body, complete with bright and fun fingerless "yes" and "no" gloves, rocked the runway.





The most widely distributed version of Shepard Fairey's Obama poster, featuring the word "hope." Other versions used the terms "change" and "progress."





Diane Von Furstenberg has "Obama", "change" and "hope" scribbed over it, interspersed with hearts.





Designers Kate and Laura Mulleavy, of Rodarte, sent
a knit dress down the Sonia Rykiel anniversary runway that had "OBAMA" plastered across the chest

Tuesday, March 17, 2009

History of the Brand

My Team:http://08218342d.blogspot.com/2009/03/history-of-brand.html

This is the timeline of the brand's activities

Monday, March 16, 2009

links

http://08218342d.blogspot.com/ shek
http://08307155d.blogspot.com/ angi
http:// .blogspot.com/ leena
http://08177407d.blogspot.com/ kayan
itc08560220d-fashion.blogspot.com/ suki
http://08404725d.blogspot.com/ yip
http://08513881d.blogspot.com/ heidi

Gianfranco Ferré

Gianfranco Ferré (15 August 194417 June 2007) was a fashion designer also known as "the architect of fashion" for his background and his original attitude toward creating fashion design.Born in Legnano, Italy, he received a degree in architecture in 1969 at the Politecnico di Milano university. Ferré began his fashion career in 1970 by designing accessories, then worked as a raincoat designer in 1972-74. He started his own company Baila in 1974 [1] and launched his signature collection for women in 1978. His first men's collection appeared in 1982, followed in 1986 by his first couture collection in Rome.Ferré became Stylistic Director of Christian Dior in Paris in 1989, when he was chosen by owner Bernard Arnault to replace Marc Bohan. In 1996, it was announced that Ferré would end his engagement with Dior with the Spring 1997 collection for the label. [2]His own label is more relaxed and pared-down than Dior. Sophisticated white shirts have become the symbol of his personal signature in fashion design.Ferré appeared to be extremely critical of trends and fashion gimmicks. He dealt with his demanding schedule, being responsible for a French top fashion brand and his own Italian label, by commuting between Milan and Paris in his private plane. Ferré had a lakeside home in Lake Maggiore, near Milan.
ref: http://www.wikipedia.org/

Spirit of Dior - at war time

As being one of the group to present, our teammates shares ideas and i heard of one important meaning which is - Dior spirit is to create magic of fashion



As i read the book - "THE GOLDEN AGE OF COUTURE : PARIS AND LONDON 1947-1957" EDITED BY CLAIRE WILCOX - V&A



it mentioned that when the time of 1940-1944 (WWII peroid), Haute Couture is disrupted by the economy and threaten of survival, when the year Christian Dior launched his Fashion house and designed "New Look" , 1947.



it gave fresh air to the fashion world as well as the economy. He had these compliments after he suddenly died on 1957.







what he designed and contributed to the fashion industry are his mission to create imagination and possibilities.





this can be revealed by the New look and his style
refer to http://08404725d.blogspot.com/2009/04/christian-dior-biography.html
and http://08404725d.blogspot.com/2009/04/new-look-1947.html


like what his quote:






when the worst period he experienced(WWII),
he was willing to give everyone a dream

so how about the time we faced now?(Financial Tsunami )
should Dior keep its original spirit?





Saturday, March 14, 2009

class ex. - shop interior

Before

Purple, Brown, yellow , blue, red and orange are used
messy feeling~


After


with B&W carpet, pale yellow floor, brown colored carbins and yellow-brown shelves, dark green tables, light green curtain=>analogic color scheme and having principle of order

while the products have to be attracted by the consumer sharply, thats why , this season handbag are using red color to have a contrast with the green table.

they draws attention!

Friday, March 13, 2009

The New Look - 1947



Dior's Silhouette

I designed clothes for flower-like women, with rounded shoulders, full feminine busts, and hand-span waist above enormous spreading skirts. - Christain Dior





“I want to employ quite a different technique in fashioning my clothes, from the methods then in use – I wanted them to be constructed like buildings, Thus I moulded my dresses to curves of female body, so that they called attention to its shape. I emphasis the width of the hips, and gave the bust its true prominence; and in order to give my models more “presence” I lined nearly all of them with cambric or taffeta, thus reverting an old tradition.” - Christain Dior


Dior nurtured a predilection for 19th touches, using fabrics knots, fringed bows and artificial flowers as finishing touches on garments of stiff taffeta, duchesse satin and wool.

Dior’s look was that its doll-like shape was unmistakable in silhouette, with its lavish ballerina skirts, smooth fitted bodices and moulded jackets.



A Post War Turning Point in Fashion History


It was a complete change of silhouette from wartime austerity styles-
long skirts for daily wear, long crinolines, sloping shoulders, hair parted in the middle and looped over the ears.

Originally named as “Corolle”, rechristened by Carmel Snow, editor of American Harper’s Bazaar, as the “New Look”.



When the rationing of fabric during the Second World War was still in place, typically 15 yards fabrics was used for woolen day dress, 25 yards in a short taffeta evening gown.

In Dior’s “Bar” suit the narrow waist was achieved by corsets and hip pockets added width. The long black wool skirt, lined with cambric, is exceptionally heavy.


"Bar” , later modelled by Renee. Photograph by Willy Maywald,1955.

Shoes changed from clumpy wedges to slim elegant courts with narrows toes and high heels supporting by steel rods.

Models in Couture fashion shows changed from traditionally staid affairs to move like dancers.






Ref: THE GOLDEN AGE OF COUTURE - PARIS AND LONDON 1947-1957
Edited by Claire Wilcox - V&A
2. Dior's Golden Age The Renaissance of Couture - Claire Wilcox : P.29-61

Thursday, March 12, 2009

Analyze color combinations - Tartan

Applying various color theories to analyze the color combinations of different Tartans.


COLOR SCHEMES

Burberry Tartans


1)Analogic Color Scheme



2)Monochromatic Color Scheme




Different Tartans


1)Triad Color Scheme
Blue color with medium chroma and value
hue=215 degree
saturation=66%
value=60%

while overlapping with achromatic color(black) and hence lower the value(brightness) to 60%->36%->27%>->5%

Red (hue=0 degree) is added onto it.


2)Complimentary Color Scheme
red and green are complementary color - they are opposite on the color wheel.
while showing one warm color (red) and cool color (green).
achromatic color (white) is added on.

red>
hue=0 degree
saturation n value=100%

green>
hue=120 degree


3)Double Complimentary Color Scheme
yellow and blue, red and green are complementary colors

Class Ex. - 6 outfits Collection - Applying Color Theory

Before Lecture
I filled the clothes with different Hue like Orange, Magenta, Blue, Grey, Green, Yellow
there is no coherence with value and saturation.


After Lecture
I choose Analogic color scheme to filled the outfits.
Blue and Violet-blue
Color used is mainly Cool colors.

and with a low chroma with different hue.
You can see Greys are added to 5/6 outfits.

Wednesday, March 11, 2009

Color Analysis - CD Haute Couture F/W 2006


Low chroma with high value used
monochromatic color scheme is used on individually
as white hues in added onto the outfit

Sunday, March 8, 2009

Color Analysis - CD Haute Couture S/S 2006


This is again the collection i loved

with the inspiration of the date of the French revolution: 1789 during the trip to France.
Red is the main color used and add on are white, black and khaki
which is monochromatic color scheme and analogic color scheme

Saturday, March 7, 2009

Color Analysis - CD Haute Couture F/W 2005

THIS IS THE COLLECTION IS LIKE THE MOST AT THAT TIME, the time when i am intersted in Dior as well as the chief designer - John Galliano!!!! i like him most!



Achromatic(grey, black , white) appeared, analogic (yellow, green; pink, brown)




Friday, March 6, 2009

Christian Dior F/W 1995

Theme Colors - Orange, Red, Lalic, Light Green
Analogic and complimentary color scheme
Red- GREEN - Complementary
red, orange and lilac - analogic
high Chroma and value!







Monday, March 2, 2009

John Galliano: feet firmly on the ground during economic downdown

"Of course I’m sensitive to the economy. Of course I’m aware of it. I read the newspapers; I watch TV," he said Sunday. "But [dealing with it] is not my job. My job is to do the best I can to show the possibilities of Dior. When you’re standing in a hurricane, you have to keep your feet firmly on the ground. If you panic, whew…you fly away."

Galliano’s notion of being grounded:

a collection rooted in the parallel beliefs that Dior must not surrender its identity to recession, but that now is not the time to go iconoclast-crazy. He thus celebrated the house iconography in all its 1947 audacity. Along the way, he sometimes turned his tight jacket and bodice inside out in homage to Dior’s founder. "I really studied the constructions and discovered his soul," Galliano said. "I could read his decisions."

Ref: http://www.wwd.com/fashion-news/christian-dior-spring-couture-2009-1949807?module=today#/wwd


My Analysis -
I interprete Mr.Galliano's words as "stick to the dior concept" - New Look, creating dreams to peoples. Designer's role is to give hopes and imaginations to people, no matter how worse the global economy is. Like Christian Dior, the time he founded his brand (1947) is the trough of that time economy (end of WWII). but he still designed New Look at that time. Resemble to nowadays, Mr.Galliano's job should feet on to the Dior concept and the collections cannot be influrence by financial tsunami much.

Quote Of The Day: John Galliano On The Economy Versus Couture

CD Haute Couture S/S 2009
PARIS, January 26, 2009

"Of course I’m sensitive to the economy, of course I’m aware of it--I read the newspapers; I watch TV, but [dealing with it] is not my job. My job is to do the best I can to show the possibilities of Dior. When you’re standing in a hurricane, you have to keep your feet firmly on the ground. If you panic, whew…you fly away."


Ref: http://content.coutorture.com/tag/Quote+of+the+day

Marc Bohan

Marc Bohan (born August 22, 1926) is a French fashion designer.
He was the assistant to Christian Dior and in charge of the London, England branch of the house until 1958, when Yves Saint-Laurent, then fashion director of the house, was drafted by the army into the Algerian War of Independence.

(Saint-Laurent lasted 4 weeks in the army, then suffered a nervous breakdown. )

Marc Bohan was handed the reins in Saint-Laurent's absence. What happened when Saint-Laurent was released from the hospital depends on whom you believe. According to Saint-Laurent, Dior promised to hold his job until his return, but intentionally deceived Saint-Laurent by replacing him with the more diplomatic Bohan.

Dior insists there was never such an agreement: the draft was beyond their control, and they needed to keep the house open.

Saint-Laurent was so incensed that, with the help of his partner Pierre Berge, they sued Christian Dior for breach of contract. The French courts sided with Saint-Laurent, and the damages awarded were enough to open his own highly successful fashion house. Bohan's first collection shifted away from Saint-Laurent's radical ideas and returned the clothing to support the luxe, ladylike dresses and suits the house was renowned for. His overall plan was to keep Dior's image intact, and under his direction Dior became associated with an older customer as it shifted from trend-setter to trend-follower. Bohan did have his credits. One collection, in 1966, broke new ground and represented a shift in Dior's design aesthetic. Instantly dubbed the "Peter Pan look", it featured slim, fitted tunics (jerkins) worn over leggings. Highly influential, it was widely copied and generally considered to be Bohan's strongest collection in his tenure and closer to the architectural aesthetics of Dior himself. By and large, however, he is most remembered for the profitability of his designs. The house slowly settled into fashion's "grand dowager", and by 1980 all profits were earned from Dior's licenses and non-fashion (cosmetics, jewellery) goods. In 1983, LVMH acquired Boussac, a luxury French fabric manufacturer, which had many other holdings, including Christian Dior. As LVMH energized Dior's cosmetics business (Capture, Svelte and the ubiquitous Poison) and bought back the lucrative but image-shattering licenses, the fate of Bohan became highly speculative. In May 1989, LVMH shocked the fashion world when it announced Bohan had been dismissed and replaced with Italian designer Gianfranco Ferré. (Jean-Paul Gaultier had approached Bernard Arnault, president of LVMH, and formally asked for the job. He asked again when Ferrè left in 1994). Bohan is rumoured to have discovered this by reading it in the newspaper.

In 1990, Marc Bohan became the fashion director of Norman Hartnell in London. He remained until 1992, unable to reverse Hartnell's falling fortunes, and now designs only under his own name. .

CD - F/W READY-TO-WEAR 94-95

Theme Colors - Golden Yellow and White
Monochromatic Color scheme















Sunday, March 1, 2009

Sparkling and shining of color LED light~~~


this is taken when i ready to go to sleep after turning of the room light!!
HOHO!
the LED color lighting attract me to take a photo of them!!hahaha
how nice the colors are!! with the dark background!
as i turn back on the room light after taking the photos,
the contrast between the lighting and the background between lower and this will not attract me to take a pic
btw, blue is power plug of my laptop, orange to be my USB, Red to be my Mouse and Green is... i forgot~"":)
and when i try to figure out the reason for their attractiveness, Oh!!
I realise they are in the double complimentary color scheme!!!!
this is the reason, arh!
double contrasting~ red with green and blue with orange!
Amazing Application of color theory in daily life~ wao~~!! seems my skill in interpreting color theroy is improving!!!