Analysis of Global Economy related to Christian Dior

As I have done some researches on the Economy History on US , HK and Global areas, these help me to understand more about the economic situation in each year in different areas.

I focus on the US economy as it is the Biggest Economy country in the world and the leader of the global financial issue.

Trace back to past few years, there was economic contraction in around 1991-1993.
And the last global recession period was from 2001 to 2003, which had high unemployment rate globally and negative US GNP growth rate due to the 911 terrorist attacks on 2001, while HK were facing IT Shares Bobbies in Stock Market 2000-2003 and SARS outbreak in March 2003.

As we can experienced that in 2007, the subprime mortgages crisis breakout in the US and consequently spread the crisis to all over the world.

Even the crisis faded in 2009, it is still believed that the Financial Tsunami between 2008 up till now is the snowballed result by subprime crisis.

As we are experiencing now, the global economy is collapsing and we are living in a recession period of the business cycle.

The reason I found references about HK economy is to realize the relationship between US and HK economy, so that it is easier for us to analysis the economy in worldwide.

Due to the linked exchange rate system, HK dollars is linked to US dollars. Whenever US stock market fluctuates, HK dollars follow. Refer to HK HSI index, it reveals that the HK economy started to fall on November 2007 just after HSI climbed over 30000points!

It kept falling due to the Bubble economy and slump greatly on Jan 2008, the time when the US economy collapsed, the global financial sectors followed.

Added on is the bankruptcy of the Lehman Brothers Holding Inc. (also suffered from the subprime crisis) and AIG downgrade credibility on Sept 2008, which turned out to be the Global Financial Tsunami and affects worldwide.

So, How does it affect the Fashion industry - especially for Christian Dior in which I am researching?


How does the economic issues affect to the color used in Christian Dior Collections
In 1991-1993
Gianfranco Ferré was the Chief Creative Director of Dior at that period.
analogic color scheme are used (red, orange, yellow)
and golden yellow color is still using in economic downturn.
to show the possibility of the economy as yellow symbolizes Joy, happiness, optimism, idealism, imagination, hope.

In 2001-2002
John Galliano was the Chief Creative Director of Dior until now.
Low Chromas are used with high value in 01- 02 collections
fall,spring Couture 01:triadic color scheme is used(yellow, blue, red)
02: complimentary color scheme is used with white adding onto it.

Golden yellow appeared in collections

In 2008-2009
John Galliano is still being the Chief Creative Director of Dior.
There are still a wide use if hues in the collections while using high Chroma and value in the few years.
Illustrating the optimisms toward the worldwide economy downturn.