Tuesday, April 21, 2009

Concerning about Environmental Protection - McQueen


Alexander McQueen F/W RTW 2009








Trash bags, accessorized with aluminum cans wrapped in plastic as headgear

My Analysis

Global Warming is one of the Hot Topic in 21st Centery.
Due to the Raising up of Carbon Dioxide Emission,
Green House Effect adversely impact to our Planet!
Protect our Earth is the key to slow down the crisis appeared.
Hence, More and More Fashion brands use Envirnmental Issue as their Collection theme to tell the people it is time to wake up!

Alexander McQueen, being one of the Environmental pioreer, not only shows his concern about Environmental Protection in this season, but also in the last S/S RTW collection.
Using a video projecting the revolving Earth, surrounded by lots of animals like an elephant, giraffe, polar bear, lion, and other endangered species. With the inspiration from Charles Darwin, the survival of the fittest, and the deleterious results of industrialization , he done a great job in telling people to Rethink.



Will it continues be the element in next season for McQueen?
We should keep an eye on him and see the trend.

So how about Other's brand? Will they fellow?
there is the possibility on this, but we still have to do research on the brand and the chief designer before forecasting.

Ref: Post Magazine From SCMP March 29, 2009
Ref
http://www.style.com/fashionshows/review/F2009RTW-AMCQUEEN
Ref: Mingpao Style Magazine 24/10/2008

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