Monday, April 20, 2009

Miss Dior Cherie - Perfume



Miss Dior Cherie Commercial

http://www.youtube.com/watch?v=0oWGD5yYS9g



Mood of Ad -

You can see the color tone used in the ad is according to Principle of Familarity.

Low chroma is used in the whole TV commercial.


The feeling of color is MELLOW.


By Showing lose of gravity and fly to the sky after using the Perfume and kissing a boy, Pink Balloons, Bunch of Flowers, Bike, Fountain, ivory clothes, cakes and candies, red carpet, white wall in house,

Fancy and romantic feelings burst out like a Balloon~~**!!

Like John Galliano said:“香水就如音乐或回忆,在你脑海中留下一幅画。香气无形、无色、无属性,却能永远地捕捉住某一时刻或某个人。它是一种情绪、一种态度、一种安静的表达。”

with Brigitte Bardot's《Moi, Je Joue》as background Music~


The other Ad of Miss Dior Cherie.

Anologic Color scheme~~~

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